About me
Introduction
Mission statement
Your mission statement is a single sentence that clearly states your overall goal. A good mission statement should be straight to the point, but memorable enough that your readers are still thinking about your business after they’ve exited your website. A mission statement should include the purpose, values, and goals of your business.
Your story
Your story is where you’ll have more of an opportunity to really explain how you got to where you are today. This part of the ‘About Me’ page should be more meaningful as it’s an opportunity to connect with your readers on a deeper level. If your customers know your story and any struggles you endured, they’re inevitably going to feel more connected to you.
Your niche or competitive advantage
Niche MarketThis section is your opportunity to explain how you differentiate from competitors. It’s where you’ll explain how your business stands out from the crowd and what exactly you’re bringing to the table. This can include specifics about your background, previous experiences, important qualifications, or anything that gives you a competitive edge. Your customers want to know why they should choose you and this is your opportunity to show them.
Positive feedback or awards
In order for prospective customers or employers to really believe what you’re saying, you need to include some positive feedback or awards that you’ve received. This will help to establish your credibility so your readers can really trust you. This can include any awards that you’ve won or specific statistics about your work.
The value you provide
Last, but certainly not least, you need to explain to your readers the value that your business will bring them. This is the last section of your ‘About Me’ page, so you need to end things on a memorable note that will leave your readers motivated to find out more about your business. You can use this section to shed some more light onto your personality so you can build a relationship with your readers.
About Me Page Example
To help you get a better idea of how to write an ‘About Me’ page, here is a good about us page example that you can use as inspiration for your own:
InspirationHi, I’m John! I’m from Atlanta, Georgia, and I am the founder of [business name]. I started [business name] because I have a strong passion for writing and wanted to inspire others to start writing, too. After many years of trying to find a job that reflected my love for writing, I decided to take matters into my own hands and start my own business. [business name] is an all-in-one writing platform that can help fellow aspiring writers learn their own way with words.
Since I started [business name] in 2015, it’s quickly become one of the most popular marketing platforms online, with more than 5,000 subscribers nationwide. I’ve been in your shoes before, so here at [business name] my goal is to help you achieve your writing dreams, whatever they may be.
This is a good ‘About Me’ page example because it’s direct and easy to understand, but interesting and memorable at the same time. The purpose of the business is clearly defined, as well as their goals and back story, which helps to form a stronger connection with their reader.
Tips for Writing an About Me Page
Here are some helpful tips for how you can write an effective ‘About Me’ page that entices future customers and employers to find out more about your business.
1. Include a call to action
A call to action should be a simple action that you want your readers to take, like subscribing to your newsletter or filling out a signup form. It shouldn’t be a big commitment for your reader, but rather something easy that they can do to stay in touch with you.
2. Add imagery
When it comes to writing a good ‘About Me’ page, having imagery is key. Imagery will help to break up the page so it doesn’t just look like a bunch of words. It will also make your page look more aesthetically pleasing and easy to read, which is very important.
3. Make it brief
Your ‘About Me’ page should be brief and straight to the point. Writing something that is too long and confusing is just going to annoy your readers. They should be able to read your ‘About Me’ page quickly and easily. Keep your paragraphs and sentences as short as possible.
4. Be true to your brand
Most importantly, your ‘About Me’ page should be true to who you are. Don’t include any fluff or unimportant information that isn’t a reflection of your brand. Stay true to your company’s brand voice and the right customers will find you.
5. Make it look nice
At the end of the day, you want your ‘About Me’ page to be nice to look at. This means breaking up the paragraphs so they’re not too long, adding imagery, and following an attractive color scheme.
Final Notes
Having a ‘About Me’ page on your website is crucial for your business so that you can create a good first impression and build strong connections with your readers. An ‘About Me’ page should convey who you are, what your values and principles are, how you got to where you are, and why your product or service is important to you. If writing an ‘About Me’ page seems daunting, you can use an about us template to help you out.
If you need help with writing an ‘About Me’ page, or just building better customer relationships in general, check out Mailchimp. Mailchimp is an all-in-one marketing solution that can help you reach new customers and take your business to a new level.
With Mailchimp, you can get help with everything from creating effective email marketing campaigns to claiming a domain that is perfect for your business. When you sign up for Mailchimp, you’ll get access to a wide array of useful resources—such as a website builder and content optimizer—that can help you expand your business. Give Mailchimp a try today to take your business to the next level.